Criminal defense attorney Bill Bly knows potential prospects look at everything before contacting a lawyer.
Website content, videos, online reviews — they’re all being evaluated.
Although Bill had the entire package before hiring Crisp Video, he didn’t have a differentiator that worked to his advantage, especially in his ultra-competitive market. In fact, his constant search to find one kept costing him considerable business and money.
Ultimately, he had to decide whether to invest in more videos, even though he already had several on his website.
The decision to move forward turned out to be the big difference-maker for his law firm.
“The first time I saw my brand video, it was phenomenal — it blew me away,” he remembered. “It was so powerful it almost moved me to tears.”
He credits the cinematic feel and imagery as keys for attracting the best cases. The combination also created the differentiator he needed to compete at the highest level in his market.
After all, according to Adobe research, 40% of consumers state that video increases the chance they’ll purchase a product.
“Even if your competitors have their own videos, they will look small time in comparison to what you’ve got,” he added.
Watch Bill’s legal brand video below
Read Bill Bly’s full testimonial transcript below:
“I am a criminal defense attorney – I really enjoy making a difference in someone’s life. I enjoy getting to know my clients, and I really enjoy getting them the justice they are so desperate for.
I’ve been doing this 12 years, now, and I’ve been let down a lot. It’s always cost me a huge amount of business, which means a huge amount of money. I decided it was time to differentiate my website from the competition in the field.
Here in Maine it’s a very, very competitive market. I had to decide, did I want to invest a substantial amount of money into new videos? I had other videos on my website, but did I want to invest in new more updated videos, and would that make a difference?
What I would say to everyone is, people really do look at everything. They look at content, they look at your videos, they look at online reviews… This is an essential part of that package that you need to have in place.
The first time I saw my brand video; it was phenomenal. It blew me away. It was so powerful, it almost moved me to tears. It was amazing – I couldn’t believe how well it all came together.
That video is like a short movie, and that music score, combined with this great imagery, I think, moves people to make a decision to retain you. I just think it’s awesome, and I’ve loved this entire process.
If you are looking to differentiate yourself from everyone else, this will absolutely do it. Even if your competitors have their own videos, they will look small time in comparison to what you’ve got.”
– Bill Bly, The Law Office of William T. Bly