ATLANTA, GA – August 16, 2021 – Atlanta-based law firm growth company Crisp has been named Atlanta’s Best Places to Work by the Atlanta Business Chronicle thanks to a commitment to team members, a culture of engagement, and explosive hiring and business growth.
This year’s Best Places to Work nomination comes at a time when many companies have gone through major furloughs and even layoffs while also scrambling to create new processes to adopt fully remote and hybrid models that can keep team members engaged and connected. Crisp did the opposite, implementing no furloughs or layoffs, investing in a new 50,000 square foot state-of-the-art building, expanding benefits for team members, and implementing hybrid work options to increase work flexibility for team members.
“2020 was a challenging time for everyone, especially small businesses,” admits CEO Michael Mogill. “But when everyone else put their hands up and surrendered to 2020, we knew we could still make it our best year ever. So we did — by investing in our team members to make Crisp the best place for people to want to work.”
So what makes Crisp a Best Place to Work?
Mogill still thinks it’s unparalleled benefits, world-class culture, and unreasonable growth.
In August 2021, Crisp announced a $1,000,000 investment into team member benefits to cover 100% of health, dental, and vision benefits on day one of a team member’s start day. Other benefits Crisp team members enjoy include:
- A 401(k) with 4% company match
- 5 weeks paid time off, including 7 paid holidays plus the entire week between Christmas Eve & New Year’s Day
- Parental leave: additional weeks of parental leave at 100% salary for new birth and adoptive parents, plus Instacart membership
- Annual company bonus program in a profitable, fully bootstrapped company
- On-time direct deposit
- Ergonomic workstations with high end sit/stand electronic desks
- Mother’s room and relaxation room onsite
- Monthly Crisp swag
- A chance for a team member to win a Tesla (Crisper of the Year)
While these benefits may seem to follow the traditional standard, each one has its own “Crispy” flare, such as the popular year-end “Reset Period,” which includes a total lights-out period for the entire company between the week of Christmas Eve & New Year’s Day. This full week off is intended to help each team member completely restore, enjoy time with family, and celebrate the successes of the year.
Mogill, a parent of two himself, is also particularly proud of the parental leave the company provides which new and adoptive parents can take advantage of, including working fathers. The addition of an Instacart membership was also something he felt was crucial to take away a potential stressor for parents welcoming a new child.
And yes, there really is a Tesla. Crisp launched their innovative Crisper of the Month program to recognize team members who make outstanding contributions. This year, team members have documented their own personal and professional growth each month to be submitted for consideration as the Crisper of the Year. The top three team members will be voted on at the Crisp Game Changers Summit in November and drive away with a new Tesla.
What is Crisp Anyway?
Crisp helps the most game changing attorneys in the country get the best cases, grow the strongest law firms, and make the greatest positive impact in their communities through world-class videos, relentless digital marketing, and transformational growth coaching.
Founded by Mogill in 2012 with no more than $500 to his name and no investors, building the company’s success was an upward battle from the beginning. It took 21 failed sales pitches by Mogill to gain the company’s first client at pitch number 22 (a sacred number in the Crisp world). By 2017 Crisp could officially be considered a video marketing company with a team of sixteen and by 2018, Crisp grew into a video marketing company, and then into a law firm growth company.
Crisp’s drive for unreasonable growth is tied heavily to the company’s mission: to create unreasonable growth in the lives of its clients by helping over 1,000 law firm owners grow their revenues by $1 Million ($1 Billion impact) by 2024.
With over 1.3 million lawyers in the U.S. alone, law firm owners compete in a very commoditized, saturated, and sometimes uninspiring service. Because of this, it’s typically the best known and not the best attorneys that get the best cases. Crisp levels the playing field for its clients by being more than just a video company and operating as a law firm growth company.
Being a law firm growth company comes with a considerable amount of innovation for the company. In 2018 the company held its first ever Game Changers Summit — the largest law firm growth conference in the world. Then in 2019 the company released an Amazon best-selling book, launched the #1 podcast for legal market leaders in 2020 and hosted the ultimate virtual experience with the EVOLVE Virtual Summit in June 2021.
So what’s next for Crisp?
For the 5th year in a row, the company was included in the list of Inc 5,000 Fastest Growing Private Companies and has doubled in size every year not just in revenue, but in team member growth as well.
Mogill plans to create over 100 new jobs at Crisp over the next two years, hiring team members across a variety of roles.
And as a Best Place to Work on a forward-moving growth trajectory, that’s just the beginning.
Mogill credits the company’s unreasonable growth back to Crisp team members.
“Being able to provide a Best Place to Work would not be possible without team members coming in every single day focused on helping our clients succeed. Every time we grow, that growth is invested back into the team,” Mogill said.
“Our goal was never to make Crisp the best place to work for everyone in the country. Our goal is to make this the best place to work for high accountable driven people. We want to make a transformative impact in the lives of our clients and the lives of our team members. So if you’re smart, hungry, and humble, then you might be a Crisper.”