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CrispX: the Game Changer Program

A closed-door community
of the highest-performing
firms in the country

A private room full of 8-figure owners
(average annual revenue: $16M+)

Coaching that defies the "same old" convention

World-class video production
and relentless digital marketing

This is it: your ultimate unfair advantage.

Limited seats: You apply, we decide. Nobody buys their way in.

What’s included?

The only program engineered to obliterate
every obstacle between you and explosive growth

Group 3557

8-Figure Accelerator

$1B+ revenue in the program: you won't find this many killers in one room anywhere else.

Group 3555

Unparalleled Networking

Build strong relationships with superior attorneys and see how they run their firms.

teach

Productive Workshops

Skip the "same old" approaches: attack the root causes and blast past plateaus.

Group 3556

Exclusive Access to Michael Mogill

Tap into the Crisp Founder & CEO's latest thinking on marketing, leadership, and business development.

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World-Class Video Assets

Build massive awareness with 30x strategically-created videos produced at Crisp's gold standard.

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Managed Digital Marketing

Attract high-value cases at scale with end-to-end implementation by Crisp's veteran team.

Group 3463

Comprehensive Team Training

Scale and skill up your team with onsite training and Crisp Academy's on-demand course library.

Group 3554

Program Territory Exclusivity

Share openly knowing you're the only firm in your market.

What’s different?


Most coaching programs will FAIL you. Because you’re playing in a different league.

We fundamentally disagree with the methods other coaching programs use. Good thing, too.

You don't need...

  •  Glorified group therapy (listening to complainers)
  •  Entry-level advice spewed from ivory towers
  •  Long lists of tactics that don’t consider context
  •  Templates for treating symptoms
  •  Coaches who’ve never experienced growth like
 this in their lives

And what good is a group if YOU'RE the firm everyone wants to ask questions?

You're miles ahead of (but surrounded by) "average."

8-Figure Accelerator

CrispX brings together
 the "Inner Circle" of top-performing firms
 — and nothing leaves
 the room.

No other program combines assets, action, and accountability for firms playing at this level. And this one's exclusive.

We launched CrispX to meet 8-figure firms on their level:

Learn directly from firm owners doing as much as 90M+
Make profitable connections with powerful people
Scale your business through pragmatic workshops
Blast through plateaus with proven strategies
Get world-class videos and relentless digital marketing managed by the experts at Crisp

Unparalleled Networking

You've outgrown your old network.
Meet your new private sounding board.

Play Video

There’s over $1B in revenue in this program. Like a secret society of the nation's top firms.

Other "networks" don't fit your firm — or the size of your ambitions. Your challenges are bigger; your goals more aggressive. Small firms can't relate. Competitors only want to destroy you.

But you'll go further, faster if you don't go alone.

CrispX puts you in "the room" with the industry's top leaders to hear the lessons they've learned and glean from their experience.

It's a strictly vetted environment; sharing is open and frequent. Peers become friends, mentors, and referral partners.

Productive Workshops

Work on your business instead of in it with CrispX’s hands-on workshops

Deep curriculum.
Infectious energy.
Major breakthroughs.

The curriculum is confidential, 
but in the past year CrispX workshops have helped members to...

Attract, vet, and hire A-players

Get a concrete plan for finding and empowering people who will push your firm to the next level.

Scale up systems
without burning out

See how the fastest-growing firms do things differently and how to get out of your own way.

Own the market for
high-value cases

Intentionally and strategically position your firm as the obvious answer and only real choice.

Build a bulletproof culture

Establish and enforce a culture of excellence that brings out the best in your staff — and in you.

Create 5-star client experiences

Impress clients from first encounter to final sign-off and generate massive word-of-mouth.

Achieve explosive growth

Step into your role as a visionary leader, set transformational goals, and give them a due date.

Productive Workshops

Work on your business instead of in it with CrispX’s hands-on workshops

Deep curriculum.
Infectious energy.
Major breakthroughs.

The curriculum is confidential, 
but in the past year CrispX workshops have helped members to...

Attract, vet, and hire A-players

Get a concrete plan for finding and empowering people who will push your firm to the next level.

Scale up systems
without burning out

See how the fastest-growing firms do things differently and how to get out of your own way.

Own the market for
high-value cases

Intentionally and strategically position your firm as the obvious answer and only real choice.

Build a bulletproof culture

Establish and enforce a culture of excellence that brings out the best in your staff — and in you.

Create 5-star client experiences

Impress clients from first encounter to final sign-off and generate massive word-of-mouth.

Achieve explosive growth

Step into your role as a visionary leader, set transformational goals, and give them a due date.

Productive Workshops

Work on your business instead of in it with CrispX’s hands-on workshops

Deep curriculum. Infectious energy. Major breakthroughs.

The curriculum is confidential, 
but in the past year CrispX workshops have helped members to...

Attract, vet, and hire A-players

Get a concrete plan for finding and empowering people who will push your firm to the next level.

Scale up systems
without burning out

See how the fastest-growing firms do things differently and how to get out of your own way.

Own the market for
high-value cases

Intentionally and strategically position your firm as the obvious answer and only real choice.

Build a bulletproof culture

Establish and enforce a culture of excellence that brings out the best in your staff — and in you.

Create 5-star client experiences

Impress clients from first encounter to final sign-off and generate massive word-of-mouth.

Achieve explosive growth

Step into your role as a visionary leader, set transformational goals, and give them a due date.

Exclusive Access to Michael Mogill

Led by Michael Mogill, Crisp’s CEO & Founder

This is the ONLY program that gives you direct access to Michael's latest thinking on marketing, business development, strategy, and how to drive exponential results in your law firm.

Michael has walked the talk, scaling Crisp from $500 to $20M+ in under seven years while driving over $250,000,000 in revenue for clients to date.
 
Because he is personally and deeply invested in this program, we're extremely selective about who is given access.

World-Class Video Assets

Build your brand and fuel your growth with 30x world-class videos

Get a strategically selected mix of 30 total videos to give you a massive presence on every channel. All delivered at Crisp's gold-standard.

Crisp Social Stack

Managed Digital Marketing

Crisp Social Stack

Managed Digital Marketing

Don’t settle for just being the best lawyer: become the best known with CrispX

Crisp Coach Member Social Stack Campaigns

534,000,000+

Impressions

103,000,000+

Views

2,200,000+

Clicks

Crisp Social 360°

Analysis & Optimization

Optimize your Facebook, LinkedIn, Instagram and YouTube channels for ideal campaign performance and ROI.

Hyper-Targeted

Persona Creation

Define your ideal client, understand their characteristics, and tap into the triggers that motivate them to hire you.

Multi-Channel

Video Marketing Strategy

Engage your audience in a personal way with a tailored game plan to help you conquer every major platform.

Ongoing Execution

and Management

Stay ahead of the competition with comprehensive ad campaign setup
 and diligent management by Crisp’s
 veteran team.

Web & Facebook
Retargeting

Keep your firm front and center with ads that follow high-value prospects even after they've left your site.

Optimization & A/B Testing

Count on Crisp to continually improve your cost per click, reach, and average case values over time.

Detailed Performance
Reporting

Understand where and how you've built awareness and primed the market to choose you.

Onsite Workshop-1

Comprehensive Team Training

crisp-academy

Comprehensive Team Training

Harness the full power of your people

Get actionable insights to improve communication, productivity, and alignment across your entire
 staff with one onsite workshop led by certified
 trainers at Crisp.
In these sessions, you will learn how to…
  • Hire an engaged team with less stress
  • Build a team of high-performers aligned on common goals
  • Avoid hiring the wrong person for the wrong role
  • Develop intentional, adaptable leaders who get results
  • Reduce conflict and improve efficiency
  • Sustain a BEST SELF culture and know how to measure it
1x Onsite Training Session
Full Day of In-Person Coaching,

Travel Included
Team Performance Report
Breakdown of Team Member Results,
Highlight Key Strengths, Identify Areas

of Improvement
Post-Training Strategy
Consultation Call, High-Level
Organizational Analysis, Success Tips

for the Future
1x Onsite Training Session
Full Day of In-Person Coaching, Travel Included
Team Performance Report
Breakdown of Team Member Results, Highlight Key Strengths, Identify Areas of Improvement
Post-Training Strategy
Consultation Call, High-Level Organizational Analysis, Success Tips for the Future

Give your team the tools to compete and win in today’s digital marketplace

Crisp Academy is a comprehensive training library designed to equip your team to attract and close high-value cases on their own.
Crisp Coach membership includes
4x seats for your staff.
Keep your team ahead of the curve with
training from the industry’s top experts:
  • Brand and messaging development
  • Analytics and metrics measurement
  • Conversion tracking and optimization
  • Paid ad strategy and execution
  • Content marketing
  • Email marketing
  • Social media strategy
  • Website management

Track Progress

Monitor how your team members are
learning and progressing through the
curriculum.

Stay Current

New courses are consistently added and
material is automatically updated over
time.

Prove Understanding

Comprehensive courses include
certifications upon completion

and testing.

Give your team the tools to compete and

win in today’s digital marketplace

Crisp Academy is a comprehensive training
library designed to equip your team to attract
and close high-value cases on their own.

Crisp Coach membership includes
4x seats for your staff.
Keep your team ahead of the curve with
training from the industry’s top experts:
  • Brand and messaging development
  • Analytics and metrics measurement
  • Conversion tracking and optimization
  • Paid ad strategy and execution
  • Content marketing
  • Email marketing
  • Social media strategy
  • Website management

Track Progress

Monitor how your team members are
learning and progressing through the
curriculum.

Stay Current

New courses are consistently added and
material is automatically updated over
time.

Prove Understanding

Comprehensive courses include
certifications upon completion

and testing.

Give your team the tools to compete and

win in today’s digital marketplace

Crisp Academy is a comprehensive training
library designed to equip your team to attract
and close high-value cases on their own.

Crisp Coach membership includes
4x seats for your staff.
Keep your team ahead of the curve with
training from the industry’s top experts:
  • Brand and messaging development
  • Analytics and metrics measurement
  • Conversion tracking and optimization
  • Paid ad strategy and execution
  • Content marketing
  • Email marketing
  • Social media strategy
  • Website management

Track Progress

Monitor how your team members are
learning and progressing through the
curriculum.

Stay Current

New courses are consistently added and
material is automatically updated over
time.

Prove Understanding

Comprehensive courses include
certifications upon completion

and testing.

Get a Dedicated Success Manager in your corner and on your case

Whenever you have a question, need an update, or
have an idea, there's just one person to call. No
chasing, no smoke, no mirrors.

Get a Dedicated Success Manager in your corner and on your case

Whenever you have a question, need an update, or have an idea, there's just one person to call. No chasing, no smoke, no mirrors.

Our Results

Doubt the value of video? Don’t take our word for it—take a look at these case studies.

Case Volume
Before
After
20%
Increase
"My video quickly paid for itself. The cost of producing the video was offset by the new business I obtained in just 2 months of posting the video."
Alan Cleveland (Owner, CJ Lee & Associates)
Organic Traffic
Before
After
20%
Increase
“The investment was not only the right thing for the longevity of the firm, but it served to energize the firm at a time when it was most needed.”
Lawrence Morizio (Owner, Morizio Law Firm)
Revenue Increase
Before
After
10%
Increase
"The team at Crisp understands online marketing and is living on the cutting edge of such a progressive arena. They can keep your marketing on that edge and educate you as to new developments in legal marketing."
Joe Good (Owner, Joseph C. Good III, P.A.)
Conversion Rate
Before
After
20%
Increase
"The team at Crisp understands online marketing and is living on the cutting edge of such a progressive arena. They can keep your marketing on that edge and educate you as to new developments in legal marketing."
CJ Lee, Jr. (Owner, CJ Lee & Associates)
Recognized as the #1 Coaching Program for
The Fastest Growing Law Firms in America
John Martin KJC Law Firm

“Crisp Coach has been our best asset during this pandemic. We are way ahead of the curve and feeling exceptionally confident thanks to their coaching. Excellent presentation at the team huddle and exactly on-point with the goals we discussed with her in advance. I can’t emphasize enough how grateful we are to be part of Crisp Coach!”

John Martin KJC Law Firm, Personal Injury

Mark O'Mara

“Crisp Coach is wonderful at keeping our focus on the big picture and maintaining the core values of the firm as we make decisions on firm growth, staffing changes, and particularly addressing the unique (and opportunity-laden) times we find ourselves in.”

Mark O’Mara O’Mara Law Group, Criminal Defense & Family Law

Alexander Shunnarah Alexander Shunnarah Personal Injury Attorneys

“Crisp Coach has exceeded all of my expectations. The people that I’ve met there and the things that I’ve learned have gone far beyond anything I would’ve imagined. It’s one of the best decisions I’ve ever made.”

Alexander Shunnarah Alexander Shunnarah Personal Injury, Attorneys, Personal Injury

Susan Chesnutt The Chesnutt Law Firm

“Since partnering with Crisp Coach, I have generated so much momentum and traction that I blew my statistics out of the water financially. They don’t teach this s*** in law school. I’ve learned so much about how to run a business that I’m running circles around my competition.”

Susan Chesnutt The Chesnutt Law Firm, Family Law

Am I a fit?

CrispX is


NOT for you if...

You're not doing at least $5M in annual revenue. 
Our average member is doing $16M+ (and up to $90M+).

You're not "all-in." 
We don't want members who are not fully committed to growing their businesses.

You wilt under pressure. CrispX pushes you to make difficult decisions and hard changes.


You can't keep up. Exponential growth requires intentional action, and CrispX is not for passengers.

Not ready for CrispX?

Crisp Coach welcomes emerging leaders with a solid foundation ($500K+ revenue) to find out what they’re truly capable of.
 
It’s the missing link between talking the talk and walking the walk. You’ll be shaped into the type of leader who can build and scale a game changing firm.

Apply for an invitation to CrispX

CrispX is intended for the top 5% of all firms. Even then, you cannot buy your way in and membership is not guaranteed.

Because of the tight-knit nature of the group and our CEO's direct involvement, we are extremely selective about who we permit to join.

Interested firms can apply to be invited. Crisp will consider applications on a case-by-case basis.

“It has exceeded all of my expectations. The people that I've met and the things that I've learned have gone far beyond anything I would've imagined. *It's one of the best decisions I've ever made."

Alexander Shunnarah

Alexander Shunnarah Personal Injury Attorneys 
Personal Injury

Brought to
You by Crisp

Because you shouldn’t trust anyone to help grow your business if they can’t do it for themselves.
After helping clients generate over $250,000,000 in revenue, we’ve seen the inner workings of hundreds of firms large and small — and the consistent, repeatable factors that set the game-changing successes apart.

We coach clients to engineer that success. Not only through video, but total transformation: how you hire, systematize, and focus.

We don’t just give you incredible video marketing. We equip you to live up to it.