8-Figure Accelerator
$1B+ revenue in the program: you won't find this many killers in one room anywhere else.
Unparalleled Networking
Build strong relationships with superior attorneys and see how they run their firms.
CrispX: the Game Changer Program
A closed-door community
of the highest-performing
firms in the country
A private room full of 8-figure owners
(average annual revenue: $16M+)
Coaching that defies the "same old" convention
World-class video production
and relentless digital marketing
This is it: your ultimate unfair advantage.
Limited seats: You apply, we decide. Nobody buys their way in.
What’s included?
The only program engineered to obliterate
every obstacle between you and explosive growth
Exclusive Access to Michael Mogill
Tap into the Crisp Founder & CEO's latest thinking on marketing, leadership, and business development.
World-Class Video Assets
Build massive awareness with 30x strategically-created videos produced at Crisp's gold standard.
Managed Digital Marketing
Attract high-value cases at scale with end-to-end implementation by Crisp's veteran team.
Comprehensive Team Training
Scale and skill up your team with onsite training and Crisp Academy's on-demand course library.
Program Territory Exclusivity
Share openly knowing you're the only firm in your market.
What’s different?
Most coaching programs will FAIL you. Because you’re playing in a different league.
We fundamentally disagree with the methods other coaching programs use. Good thing, too.
You don't need...
- Glorified group therapy (listening to complainers)
- Entry-level advice spewed from ivory towers
- Long lists of tactics that don’t consider context
- Templates for treating symptoms
- Coaches who’ve never experienced growth like this in their lives
And what good is a group if YOU'RE the firm everyone wants to ask questions?
You're miles ahead of (but surrounded by) "average."
8-Figure Accelerator
CrispX brings together the "Inner Circle" of top-performing firms — and nothing leaves the room.
No other program combines assets, action, and accountability for firms playing at this level. And this one's exclusive.
We launched CrispX to meet 8-figure firms on their level:
Learn directly from firm owners doing as much as 90M+
Make profitable connections with powerful people
Scale your business through pragmatic workshops
Blast through plateaus with proven strategies
Get world-class videos and relentless digital marketing managed by the experts at Crisp
Unparalleled Networking
You've outgrown your old network.
Meet your new private sounding board.
Play Video
There’s over $1B in revenue in this program. Like a secret society of the nation's top firms.
Other "networks" don't fit your firm — or the size of your ambitions. Your challenges are bigger; your goals more aggressive. Small firms can't relate. Competitors only want to destroy you.
But you'll go further, faster if you don't go alone.
CrispX puts you in "the room" with the industry's top leaders to hear the lessons they've learned and glean from their experience.
It's a strictly vetted environment; sharing is open and frequent. Peers become friends, mentors, and referral partners.
Productive Workshops
Work on your business instead of in it with CrispX’s hands-on workshops
Deep curriculum.
Infectious energy.
Major breakthroughs.
The curriculum is confidential, but in the past year CrispX workshops have helped members to...
Attract, vet, and hire A-players
Get a concrete plan for finding and empowering people who will push your firm to the next level.
Scale up systems
without burning out
See how the fastest-growing firms do things differently and how to get out of your own way.
Own the market for
high-value cases
Intentionally and strategically position your firm as the obvious answer and only real choice.
Build a bulletproof culture
Establish and enforce a culture of excellence that brings out the best in your staff — and in you.
Create 5-star client experiences
Impress clients from first encounter to final sign-off and generate massive word-of-mouth.
Achieve explosive growth
Step into your role as a visionary leader, set transformational goals, and give them a due date.
Productive Workshops
Work on your business instead of in it with CrispX’s hands-on workshops
Deep curriculum.
Infectious energy.
Major breakthroughs.
The curriculum is confidential, but in the past year CrispX workshops have helped members to...
Attract, vet, and hire A-players
Get a concrete plan for finding and empowering people who will push your firm to the next level.
Scale up systems
without burning out
See how the fastest-growing firms do things differently and how to get out of your own way.
Own the market for
high-value cases
Intentionally and strategically position your firm as the obvious answer and only real choice.
Build a bulletproof culture
Establish and enforce a culture of excellence that brings out the best in your staff — and in you.
Create 5-star client experiences
Impress clients from first encounter to final sign-off and generate massive word-of-mouth.
Achieve explosive growth
Step into your role as a visionary leader, set transformational goals, and give them a due date.
Productive Workshops
Work on your business instead of in it with CrispX’s hands-on workshops
Deep curriculum. Infectious energy. Major breakthroughs.
The curriculum is confidential, but in the past year CrispX workshops have helped members to...
Attract, vet, and hire A-players
Get a concrete plan for finding and empowering people who will push your firm to the next level.
Scale up systems
without burning out
See how the fastest-growing firms do things differently and how to get out of your own way.
Own the market for
high-value cases
Intentionally and strategically position your firm as the obvious answer and only real choice.
Build a bulletproof culture
Establish and enforce a culture of excellence that brings out the best in your staff — and in you.
Create 5-star client experiences
Impress clients from first encounter to final sign-off and generate massive word-of-mouth.
Achieve explosive growth
Step into your role as a visionary leader, set transformational goals, and give them a due date.
Exclusive Access to Michael Mogill
Led by Michael Mogill, Crisp’s CEO & Founder
This is the ONLY program that gives you direct access to Michael's latest thinking on marketing, business development, strategy, and how to drive exponential results in your law firm.
Michael has walked the talk, scaling Crisp from $500 to $20M+ in under seven years while driving over $250,000,000 in revenue for clients to date.
Because he is personally and deeply invested in this program, we're extremely selective about who is given access.
World-Class Video Assets
Build your brand and fuel your growth with 30x world-class videos
Get a strategically selected mix of 30 total videos to give you a massive presence on every channel. All delivered at Crisp's gold-standard.
Managed Digital Marketing
Managed Digital Marketing
Don’t settle for just being the best lawyer:
become the best known with CrispX
How Crisp Social Stack Works
1
2
3
The Crisp Social Stack is a done-for-you, add-on service for your main firm profile (brand) video. You must schedule your shoot or have this video complete before we can begin.
With the Social Stack, we create 6 additional variations of your brand video, including 6-, 15-, and 30-second cuts in both square and cinematic dimensions. We then post your videos natively on each platform so they show repeatedly to your target audience.
Step 1
Produce
We produce optimized social media cuts based on your legal brand video.
Step 2
Implement
We implement all of your videos across each of the major social media platforms [Facebook, Instagram, LinkedIn, YouTube], targeting your ideal clients, and leveraging each platform's unique native ad-types.
Step 3
Track and Report
We provide you with constant reporting on the performance of your videos, ensuring you're getting maximum reach and engagement across platforms.
1
2
3
Crisp Coach Member Social Stack Campaigns
534,000,000+
Impressions
103,000,000+
Views
2,200,000+
Clicks
Crisp Social 360°
Analysis & Optimization
Optimize your Facebook, LinkedIn, Instagram and YouTube channels for ideal campaign performance and ROI.
Hyper-Targeted
Persona Creation
Define your ideal client, understand their characteristics, and tap into the triggers that motivate them to hire you.
Multi-Channel
Video Marketing Strategy
Engage your audience in a personal way with a tailored game plan to help you conquer every major platform.
Ongoing Execution
and Management
Stay ahead of the competition with comprehensive ad campaign setup and diligent management by Crisp’s veteran team.
Web & Facebook
Retargeting
Keep your firm front and center with ads that follow high-value prospects even after they've left your site.
Optimization & A/B Testing
Count on Crisp to continually improve your cost per click, reach, and average case values over time.
Detailed Performance
Reporting
Understand where and how you've built awareness and primed the market to choose you.
Comprehensive Team Training
Comprehensive Team Training
Harness the full power of your people
Get actionable insights to improve communication, productivity, and alignment across your entire
staff with one onsite workshop led by certified
trainers at Crisp.
In these sessions, you will learn how to…
- Hire an engaged team with less stress
- Build a team of high-performers aligned on common goals
- Avoid hiring the wrong person for the wrong role
- Develop intentional, adaptable leaders who get results
- Reduce conflict and improve efficiency
- Sustain a BEST SELF culture and know how to measure it
1x Onsite Training Session
Full Day of In-Person Coaching,
Travel Included
Travel Included
Team Performance Report
Breakdown of Team Member Results,
Highlight Key Strengths, Identify Areas
of Improvement
Highlight Key Strengths, Identify Areas
of Improvement
Post-Training Strategy
Consultation Call,
High-Level
Organizational Analysis, Success Tips
for the Future
Organizational Analysis, Success Tips
for the Future
1x Onsite Training Session
Full Day of In-Person Coaching,
Travel Included
Team Performance Report
Breakdown of Team Member Results,
Highlight Key Strengths, Identify Areas
of Improvement
Post-Training Strategy
Consultation Call,
High-Level
Organizational Analysis, Success Tips
for the Future
Give your team the tools to compete and win in today’s digital marketplace
Crisp Academy is a comprehensive training
library designed to equip your team to attract
and close high-value cases on their own.
Crisp Coach membership includes
4x seats for your staff.
Keep your team ahead of the curve with
training from the industry’s top experts:
- Brand and messaging development
- Analytics and metrics measurement
- Conversion tracking and optimization
- Paid ad strategy and execution
- Content marketing
- Email marketing
- Social media strategy
- Website management
Track Progress
Monitor how your team members are
learning and progressing through the
curriculum.
Stay Current
New courses are consistently added and
material is automatically updated over
time.
Prove Understanding
Comprehensive courses include
certifications upon completion
and testing.
Give your team the tools to compete and
win in today’s digital marketplace
Crisp Academy is a comprehensive training
library designed to equip your team to attract
and close high-value cases on their own.
Crisp Coach membership includes
4x seats for your staff.
4x seats for your staff.
Keep your team ahead of the curve with
training from the industry’s top experts:
- Brand and messaging development
- Analytics and metrics measurement
- Conversion tracking and optimization
- Paid ad strategy and execution
- Content marketing
- Email marketing
- Social media strategy
- Website management
Track Progress
Monitor how your team members are
learning and progressing through the
curriculum.
Stay Current
New courses are consistently added and
material is automatically updated over
time.
Prove Understanding
Comprehensive courses include
certifications upon completion
and testing.
Give your team the tools to compete and
win in today’s digital marketplace
Crisp Academy is a comprehensive training
library designed to equip your team to attract
and close high-value cases on their own.
Crisp Coach membership includes
4x seats for your staff.
4x seats for your staff.
Keep your team ahead of the curve with
training from the industry’s top experts:
- Brand and messaging development
- Analytics and metrics measurement
- Conversion tracking and optimization
- Paid ad strategy and execution
- Content marketing
- Email marketing
- Social media strategy
- Website management
Track Progress
Monitor how your team members are
learning and progressing through the
curriculum.
Stay Current
New courses are consistently added and
material is automatically updated over
time.
Prove Understanding
Comprehensive courses include
certifications upon completion
and testing.
Get a Dedicated Success Manager in your corner and on your case
Whenever you have a question, need an update, or
have an idea, there's just one person to call. No
chasing, no smoke, no mirrors.
Get a Dedicated Success Manager in your corner and on your case
Whenever you have a question, need an update, or have an idea, there's just one person to call. No chasing, no smoke, no mirrors.
Our Results
Doubt the value of video? Don’t take our word for it—take a look at these case studies.
Recognized as the
#1 Coaching Program
for
The Fastest Growing Law Firms in America
The Fastest Growing Law Firms in America
“Crisp Coach has been our best asset during this pandemic. We are way ahead of the curve and feeling exceptionally confident thanks to their coaching. Excellent presentation at the team huddle and exactly on-point with the goals we discussed with her in advance. I can’t emphasize enough how grateful we are to be part of Crisp Coach!”
John Martin KJC Law Firm, Personal Injury
“Crisp Coach is wonderful at keeping our focus on the big picture and maintaining the core values of the firm as we make decisions on firm growth, staffing changes, and particularly addressing the unique (and opportunity-laden) times we find ourselves in.”
Mark O’Mara O’Mara Law Group, Criminal Defense & Family Law
“Crisp Coach has exceeded all of my expectations. The people that I’ve met there and the things that I’ve learned have gone far beyond anything I would’ve imagined. It’s one of the best decisions I’ve ever made.”
Alexander Shunnarah Alexander Shunnarah Personal Injury, Attorneys, Personal Injury
“Since partnering with Crisp Coach, I have generated so much momentum and traction that I blew my statistics out of the water financially. They don’t teach this s*** in law school. I’ve learned so much about how to run a business that I’m running circles around my competition.”
Susan Chesnutt The Chesnutt Law Firm, Family Law
Am I a fit?
CrispX is
NOT for you if...
You're not doing at least $5M in annual revenue. Our average member is doing $16M+ (and up to $90M+).
You're not "all-in." We don't want members who are not fully committed to growing their businesses.
You wilt under pressure. CrispX pushes you to make difficult decisions and hard changes.
You can't keep up. Exponential growth requires intentional action, and CrispX is not for passengers.
Not ready for CrispX?
Crisp Coach welcomes emerging leaders with a solid foundation ($500K+ revenue) to find out what they’re truly capable of.
It’s the missing link between talking the talk and walking the walk. You’ll be shaped into the type of leader who can build and scale a game changing firm.
It’s the missing link between talking the talk and walking the walk. You’ll be shaped into the type of leader who can build and scale a game changing firm.
Apply for an invitation to CrispX
CrispX is intended for the top 5% of all firms. Even then, you cannot buy your way in and membership is not guaranteed.
Because of the tight-knit nature of the group and our CEO's direct involvement, we are extremely selective about who we permit to join.
Interested firms can apply to be invited. Crisp will consider applications on a case-by-case basis.
“It has exceeded all of my expectations. The people that I've met and the things that I've learned have gone far beyond anything I would've imagined. *It's one of the best decisions I've ever made."
Alexander Shunnarah
Alexander Shunnarah Personal Injury Attorneys Personal Injury
Brought to
You by Crisp
Because you shouldn’t trust anyone to help grow your business if they can’t do it for themselves.
After helping clients generate over $250,000,000 in revenue, we’ve seen the inner workings of hundreds of firms large and small
— and the consistent, repeatable factors that set the game-changing successes apart.
We coach clients to engineer that success. Not only through video, but total transformation: how you hire, systematize, and focus.
We don’t just give you incredible video marketing. We equip you to live up to it.
We coach clients to engineer that success. Not only through video, but total transformation: how you hire, systematize, and focus.
We don’t just give you incredible video marketing. We equip you to live up to it.
