It’s no secret that video is becoming more and more important when it comes to online marketing. But can you get away with cheap, low quality video? Does paying more for better looking video make financial sense?

A recent study by Aberdeen showed that there is a definite correlation between the quality of your video and a website’s conversion rate. Websites featuring low quality video convert at 2.6%. Websites featuring high quality video convert at 7.6%. That’s an increase of nearly 300%!

So when you’re looking to add video to your online marketing strategy, remember the advantage great quality can bring you. Don’t create a video just to have one. Create the right video to bring in the results you want to see.