Video is a powerful conversion tool that can really make a difference when woven into your marketing strategy. However, it is important that you keep certain practices in mind when embedding videos on your website.
Embedding videos on your website is a surefire way to engage visitors with a visual medium that provides information about you, your firm, your team, or your practice area.
There are a variety of ways to get your video embedded on your site, however. In this blog post, we’ll be sharing the number one strategy to keep in mind when doing so to optimize your site for better performance and increase your chances of showing up in your ideal audience’s search results.
Now, to give some baseline insight, when search engines decide what content to put at the top of the page of your search results, they use microdata that is woven into the HTML code of your digital content to determine relevance.
Essentially, this microdata is a mix of keywords, titles, tags, dates, and URLs that tell the search engine, “Pick me! Pick me! I’m the result you’re looking for!” The more your microdata matches with the search terms someone has put into Google, Bing, or Yahoo, the more likely it is to be a top result.
So, how do we enhance microdata so that the embedded video on your website shows up first?
The easiest option is to create a Video Rich Code Snippet, which does all the heavy lifting for you to structure the microdata, making it easier for search engines to give preference to your video that is embedded on your website.
All you have to do is copy and paste your video’s YouTube URL into a Rich Snippet Generator like this one from Sistrix.
Once you have the code, it should look something like this:
<div itemprop=”video” itemscope itemtype=”http://schema.org/VideoObject”>
<h2><span itemprop=”name”>Taking it Easy Isn’t an Option || Crisp Video</span></h2>
<meta itemprop=”duration” content=”PT2M39S” />
<meta itemprop=”uploadDate” content=”2020-09-09T13:00:14Z”/>
<meta itemprop=”thumbnailURL” content=”https://i.ytimg.com/vi/xTZx65HbH5E/hqdefault.jpg” />
<meta itemprop=”interactionCount” content=”11″ />
<meta itemprop=”embedURL” content=”https://youtube.googleapis.com/v/xTZx65HbH5E” />
<div id=”schema-videoobject” class=”video-container”><iframe width=”853″ height=”480″ src=”https://www.youtube.com/embed/xTZx65HbH5E?rel=0&controls=0&showinfo=0″ frameborder=”0″ allowfullscreen></iframe></div>
<span itemprop=”description”>If you look at history, you’ll notice that the most successful people are also the most driven, hungry, and committed ones in their circle.
Check it out as Crisp Founder & CEO Michael Mogill shares h…</span>
From there, simply insert your code in the backend of your website. Alternately, you can send it over to your web vendor and they can also implement it to your site.
Voila! Your embedded video has now been successfully optimized.