A common misconception is that building a website is a prerequisite to creatingĀ a video. I understand the logic behind that, because if you have a video but no website, where will people watch your video? But the truth is that if you wait to produce your video, you are wasting time generating an even larger web presence. Most businesses forget that YouTube can serve as a second, highly engaging, easily searchable website.

YouTube is the second-largest search engine online. It’s very easy to begin a channel that ranks well and generates leads all without a website. It’s possible to generate thousands of highly engaged subscribers in a matter of months.

So if you are putting video on hold to design or even redesign your website, remember you are missing out on the people that are already searching for you and your services on YouTube.