Adding a location to your YouTube videos can help your videos more readily appear in search results. The top ranking factor is still watch time, and you should focus on your titles and descriptions first, BUT if you are in a competition over a location-based keyword with another company, adding a location can give you a competitive edge.

To add a location to a video, go into your video manager, and edit your target video. Go to the advanced settings, and type in your location in the text box.