Your YouTube channel is one of the best ways to build an engaged, loyal audience on the internet. But getting a new channel off the ground can be difficult. You need to make sure your channel is optimized for your target audience in every possible way. Yet many marketers neglect to simply add keywords to their channel, letting YouTube and Google know what industry it should be ranking your channel and all its videos for.

Here are the steps to take when adding keywords to your channel:

  1. To find your channel keywords, click on your profile picture, then Creator Studio.
  2. On the left, click on Channel, then click on Advanced.
  3. Near the top of the page is a text box for Channel Keywords. Don’t go overboard, just write in one to three keywords, making sure you separate them with commas. Under no circumstances should you keyword-stuff. Just write what makes sense naturally. When you are done, scroll to the bottom of the page, and hit Save.