When writing your blog content, we recommend you follow the inbound methodology. The goal of inbound marketing is to find the questions your potential clients are asking, and then provide blog posts that answer those questions.
Of course we like to use video blog posts. Here is how to format a great video blog post that will rank highly in order to drive traffic and leads through your website. First, embed your video at the top of the post. Underneath the video, paste your script or a transcript of your video to provide Google with some crawlable content. Make sure your blog title is the question you are providing an answer for.