To make sure you are optimizing for the correct keywords on YouTube, you will want to check your search traffic. You can see what terms are driving more viewers to you, and if there are any opportunities you can capitalize on.

To navigate to your search traffic, click on Analytics from your video manager. From there, click on Traffic sources.

youtube analytics

On this page your can click on search traffic to see what keywords you are ranking well for.

If you aren’t ranking for terms you are expecting, make sure you are correctly optimizing your descriptions and titles for those videos, and especially make sure the content you are optimizing is relevant to those terms. Check out our previous Marketing Minutes for more information on how to optimize your titles and descriptions.

Do you regularly monitor your search traffic on YouTube? Are you happy with your findings? Let us know in the comments!