Prior to working with Crisp Video, Lance Cooper of The Cooper Firm had used videos to market his personal injury practice — but they were all created in-house.

So working with a professional production company was a new experience. As such, he didn’t know what to expect with the filming process.

His concerns were quickly calmed.

“Immediately, we saw the professionalism of everyone at Crisp there on time, knowing exactly what to do, how to catch the various shots — and then get back here at the office and do the same thing,” Lance said.

Of course, the professionalism carried over to the end product, too, leading to praise from clients and colleagues.

In addition to the high quality, Lance stressed that people are most impressed with the way his brand video communicates his message.

“The professional aspect, the photography, videography, and just the whole package — all we’ve heard are good things about the video and how well it presents our firm,” he added. “We’re excited to continue to work with Crisp.”

The quality component Lance references is key. According to Brightcove, a provider of solutions for monetizing video, 62% of consumers are more likely to have a negative perception of a brand that published a poor quality video.

For quality video, however, the results are apparent. If you’d like to see what results attorneys around the country are experiencing with Crisp, check out more client case studies, interviews, and success stories series here.

Read Lance Cooper’s full testimonial transcription below:

legal marketing video the cooper firm

“The experience working with Crisp has been great. To be candid, I didn’t know how it was going to work at the beginning. We’ve never done a real, professional video like this; we’ve done our own little in-house stuff.

When we showed up that first morning, I didn’t know how it was going to go, but immediately, we saw the professionalism of everyone at Crisp there on time, knowing exactly what to do, how to catch the various shots, and then get back here at the office and do the same thing.

And so, I was confident the end product was going to be good, but what I didn’t realize was how good it would turn out to be.

I’ve gotten e-mails and phone calls from people saying, ‘What a fantastic video this really captures what you do.’

And I think what they’re most impressed with is not only the message, but it’s the way it’s communicated. The professional aspect, the photography, videography, and just the whole package – all we’ve heard are good things about the video and how well it presents our firm.

The professionalism in handling that, and the whole way that it’s set up and presented; we’re excited to continue to work with Crisp.”

– Lance Cooper, The Cooper Firm