Here are several tips and strategies to increase engagement when posting your videos to Facebook:
How to Post Your Videos Natively to Facebook
Many businesses make the mistake of simply taking their YouTube links and pasting them into Facebook posts. While this isn’t inherently bad, it isn’t the most effective way to use video on Facebook’s platform. Instead, take your video files and upload them directly (i.e. natively) to Facebook.
Natively uploaded videos play automatically when they appear in your followers’ news feeds. This provides a much more engaging experience and drives more views than simply seeing video thumbnails to click on.
If you have any questions or need help implementing these strategies, please don’t hesitate to reach out to us at firstname.lastname@example.org.