1-800-401-8323
Crisp Social Stack

Relentless Digital
Marketing

How to Leverage Video to

 

Dominate Social Media

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How people think the client journey looks

Prospect

sees your ad

Clicks your ad

Becomes
a client

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How the client journey really looks
fb-journey

Prospect saw your

video ad on Facebook

ty-journey

Retargeted on
another platform like
YouTube or The Wall
Street Journal

bb-journey

Drove by your

billboard

radio-journey

Heard your

radio ad

io-journey

Had a legal need,
remembered

your firm brand (after
being retargeted
several times)

search-journey

Googled your

firm name

handshake

Reached out to set up

an appointment

How the client
journey really looks
Group 3535

Prospect saw your
 video ad on Facebook

Group 3536

Retargeted on another platform like
YouTube or The Wall Street Journal

Group 3537

Drove by your billboard

Group 3540

Heard your radio ad

Group 3539

Had a legal need, remembered

your firm brand (after being

retargeted several times)

Group 3538

Googled your firm name

Group 3521

Reached out to set up an appointment

Group 3535

Prospect saw your
 video ad on Facebook

Group 3536

Retargeted on another platform like
YouTube or The Wall Street Journal

Group 3537

Drove by your billboard

Group 3540

Heard your radio ad

Group 3539

Had a legal need, remembered

your firm brand (after being

retargeted several times)

Group 3538

Googled your firm name

Group 3521

Reached out to set up an appointment

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An attorney without a story is just another damn lawyer. But you have a story worth telling — even if you don’t see it yet.

 

Crisp exists to help you find it, own it, and make it unmissable. Then, we equip you to handle that growth.

What You Get

Strategic legal videos optimized for the highest-traffic, most effective platforms online.

Square Format 6-second Cut

The 6-second cut of your video grabs the attention of viewers on social media due to its short length and its strategic cuts to maximize screen real estate. On Facebook and Instagram, the square cut takes up a majority of the screen as the user scrolls, proving itself to be one of the most effective aspect ratios on social media.

Ideal for: Instagram, Facebook

Cinematic Format 6-second Cut

The perfect bumper ad for YouTube, a 6-second cut of your video in cinematic ratio placed just before or after content is long enough to capture the viewer’s attention, but short enough to keep the viewer engaged.

Ideal for: YouTube Bumper, Facebook In-stream, LinkedIn

Square Format 15-second Cut

The 15-second cut allows you to include more information than the 6-second video without sacrificing watch time. Your audience is likely to remain engaged until the video is over.

Ideal for: Instagram, Facebook

Cinematic Format 15-second Cut

The 15-second cut in cinematic views allows you to include more information than the 6-second video without sacrificing watch time. Your audience is likely to remain engaged until the video is over.

Ideal for: YouTube Pre-Roll, Facebook In-stream, LinkedIn, TV

Square Format 30-second Cut

The 30-second cut of your video makes for great sponsored content across all channels. Long enough to be packed with information, it remains short enough to keep viewers watching.

Ideal for: Facebook, Instagram

Cinematic Format 30-second Cut

The 30-second cinematic cut of your video makes for great sponsored content across all channels. Long enough to be packed with information, it remains short enough to keep viewers watching.

Ideal for: Youtube, TV

What Crisp Social Stack does for your law firm

Reach and engage

Reach and engage with different demographics according to the way they consume content.

multiple touch points

Reach potential clients (including millennials) at multiple touch points. Fifteen years ago, the average consumer typically needed just two touch points when making a purchase decision. Today? It can take anywhere from 20 to 500.

higher ad recall
 & More Watch time

Saturate the major social media channels with your law firm’s message. This promotes higher ad recall and greater overall watch time, which generates awareness for your brand.

Everywhere your prospects are online

Ensure your content gets delivered to potential clients, regardless of where they are online.

What Crisp Social Stack does for your law firm

Reach and engage

Reach and engage with different demographics according to the way they consume content.

multiple touch points

Reach potential clients (including millennials) at multiple touch points. Fifteen years ago, the average consumer typically needed just two touch points when making a purchase decision. Today? It can take anywhere from 20 to 500.

higher ad recall
 & More Watch time

Saturate the major social media channels with your law firm’s message. This promotes higher ad recall and greater overall watch time, which generates awareness for your brand.

Everywhere your prospects are online

Ensure your content gets delivered to potential clients, regardless of where they are online.

Online video is the number one way to engage prospective clients on social platforms.

80%

Online videos on social media will account for 80% of consumer traffic by the year 2020.

6 >30

6 second ads generate more attention per second than ads longer than 30 seconds

85%

85% of Facebook videos are watched without sound. Videos equipped with subtitles keep viewers engaged longer than a silent video without any.

50%

50% of videos are watched on mobile, therefore making sure your videos are formatted correctly for each platform is vital.
Online video is the number one way to engage prospective clients on social platforms.

80%

Online videos on social media will account for 80% of consumer traffic by the year 2020.

6 >30

6 second ads generate more attention per second than ads longer than 30 seconds

85%

85% of Facebook videos are watched without sound. Videos equipped with subtitles keep viewers engaged longer than a silent video without any.

50%

50% of videos are watched on mobile, therefore making sure your videos are formatted correctly for each platform is vital.

Get a Dedicated Success Manager in your corner and on your case

Whenever you have a question, need an update, or
have an idea, there's just one person to call. No
chasing, no smoke, no mirrors.

Get a Dedicated Success Manager in your corner and on your case

Whenever you have a question, need an update, or have an idea, there's just one person to call. No chasing, no smoke, no mirrors.

What’s Included

High-Definition (HD)
Legal Brand Video

Storyboarding and Creative Direction

Dedicated Project Manager

Equipment Supplied

Full-Rights to Video

Music Licensing Included

Travel Included

High-Definition (HD)
 Legal Brand Video

Storyboarding and Creative Direction

Dedicated Project Manager

Equipment Supplied

Full-Rights to Video

Music Licensing 
Included

Travel Included

Our Results

Doubt the value of video? Don’t take our word for it—take a look at these case studies.

Case Volume
Before
After
20%
Increase
"My video quickly paid for itself. The cost of producing the video was offset by the new business I obtained in just 2 months of posting the video."
Alan Cleveland (Owner, CJ Lee & Associates)
Organic Traffic
Before
After
100%
Increase
“The investment was not only the right thing for the longevity of the firm, but it served to energize the firm at a time when it was most needed.”
Lawrence Morizio (Owner, Morizio Law Firm)
Revenue Increase
Before
After
100%
Increase
"The team at Crisp understands online marketing and is living on the cutting edge of such a progressive arena. They can keep your marketing on that edge and educate you as to new developments in legal marketing."
Joe Good (Owner, Joseph C. Good III, P.A.)
Conversion Rate
Before
After
100%
Increase
"The team at Crisp understands online marketing and is living on the cutting edge of such a progressive arena. They can keep your marketing on that edge and educate you as to new developments in legal marketing."
CJ Lee, Jr. (Owner, CJ Lee & Associates)

Crisp Social Stack is by Invitation Only

The Crisp Social Stack program is currently being offered by invitation only. To inquire into program availability and discuss this program with our team, please submit a contact form.

FAQ

The Crisp Social Stack is a done-for-you, add-on service for your main firm profile (brand) video. You must schedule your shoot or have this video complete before we can begin.

 

 

With the Social Stack, we create 6 additional variations of your brand video, including 6-, 15-, and 30-second cuts in both square and cinematic dimensions. We then post your videos natively on each platform so they show repeatedly to your target audience.

Absolutely. In fact, not only can we set up new accounts for you, we’ll optimize your current ones for engagement and reach.

We create and distribute your content for the four most popular social media platforms for reaching and engaging potential legal clients — Facebook, YouTube, LinkedIn, and Instagram.

Almost immediately, you’ll begin noticing greater brand awareness and increased word of mouth. You can also expect a noticeable boost in engagement and reach within 7 days.

You do and have full-rights to them.