Uploading Videos to Youtube: How to Drive Engagement
Here are several tips and strategies to use when uploading your videos to YouTube:
How Upload Your Videos to YouTube, the Right Way
To start, you want to upload your video content to YouTube. YouTube is the second largest search engine behind Google (Google owns YouTube), and uploading and optimizing video content on YouTube is quick and easy. If you do not have a YouTube channel, you will need to create one.
- Sign into or create a Google account and visit YouTube.com. In the top right corner, click on your profile picture and then click on Creator Studio. You will be prompted to create a channel. Click “Agree”, and your channel will be ready!
- From that same page, click “Channel” via the sidebar. Enable the following features: Longer Videos, External Annotations, Custom Thumbnails (this is especially important), and Live Streaming.
- Under “Channel”, click “Advanced”. Make sure your country is correct, and add relevant keywords to your channel.
Now you are ready to upload your videos!
Click the “Upload” button in the top right corner. Click and drag your videos or browse for them to begin uploading. You can optimize your video content while the file is uploading.
Your title is the most important component of video optimization. Make sure to include relevant, targeted keywords that receive a decent amount of search traffic and have (preferably) little competition. You can find this information using Google Keyword Planner (https://adwords.google.com/KeywordPlanner).
Within the tool, click “Get search volume data and trends”. Enter in relevant keywords to your industry and Google will tell you how many searches those keywords get every month as well as provide recommendations for other relevant keywords to consider. Use one of these suggestions as your target keyword, and include keywords in the title of your videos.
For example, if you are a DUI lawyer in Atlanta, and Google tells you your best keyword is “Atlanta DUI Lawyer,” your video title may look like this: Atlanta DUI Lawyer – Your Firm Name
Include targeted keywords in the beginning of video titles for the best results.
Next up in optimization, you need to write your description. Simply write a few sentences to a paragraph about your videos. Make sure to use your target keyword again, as well as a few variations, but do not keyword stuff!
Write naturally and if you can include keywords, include them. If you find yourself laboring over how to fit more variations of your keyword in, you are probably writing unnaturally. Google will pick up on this and penalize your video.
Finally, add tags to your video content via the “Upload” page. Tags are words and short phrases that provide additional context to your video. Using our Atlanta DUI Lawyer example, you will want to include tags like “Atlanta”, “Lawyer”, “Attorney”, “Atlanta DUI Lawyer”, “Atlanta DUI Attorney”, etc.
After your videos are uploaded, one extra tip to give yourself an edge over your competition is to provide Google with subtitles. Since search engines cannot “watch” video content, subtitles provide an opportunity to include indexable text and keywords to help your content rank higher.
From your video manager, click the drop down next to your videos and select “Subtitles and CC”. Click “Add New Subtitles” and then select “Transcribe” and “Auto-Sync”. Here you can paste in your transcripts. If you don’t have video transcripts you can get your video transcribed through third party services.
Transcription Pro Tip: http://verbalink.com/
If you have any questions or need help implementing these strategies, please don’t hesitate to reach out to us at firstname.lastname@example.org.