As personal injury attorney Darl Champion stresses at the end of this legal video, you only get one shot to get the best result you can for your case. So he and firm partner Gino Brogdon, Jr. created video content that focuses on their willingness to outwork anyone and fight in circumstances where other attorneys might just give up.
This video gives the attorneys an advantage because you get a feel for their personalities. You see their strengths, get a sense of their persuasive abilities and begin to understand how they deliver service. These are all concerns shared by people who seek legal representation after an injury. After all, they feel victimized and want to make sure it doesn’t happen again.
The message from Darl and Gino is clear — they help people who feel forgotten. They give a voice to injured victims. And in doing so, the legal duo is aggressive in pursuing cases, filing lawsuits and going to court.
The format gives the two personal injury attorneys another advantage. Research shows that firms using legal video content for marketing purposes see 41% more web traffic from search engines than firms that don’t use video. In fact, using legal video as part of your firm’s marketing can increase your organic search traffic by 157%. The bottom line is, legal video gets you in front of more potential clients and gives you a competitive edge.
Of course, not just any video works. The quality need to properly portray your law firm, especially if you want high-value cases. Simply register for one of our free one-on-one legal video marketing strategy sessions, and we’ll walk you through how to create effective video marketing. We’ll also give you ideas for growing your caseload and attracting quality clients through your marketing. The strategy session is free.