Watch time is the most important factor when it comes to ranking your video on YouTube and Google. Watch time is the percentage of your video that is watched by any given viewer. The higher the average percentage, the more likely your video is to rank well. Other factors are taken into account, such as:

  • View count
  • Basic optimization
  • Channel power

But the ultimate goal of any video on YouTube should be to keep your audience watching as much of the video as you can.

average view duration

This means is that you need to focus on creating engaging content. Be educational, entertaining, or preferably both! Viewers today have incredibly short attention spans, so generally focus on making shorter videos that get to the point quickly. Users are more likely to watch a video in the first place and watch to the end if the content isn’t a huge time investment. Take our video blog for example. We aim to give you quick, valuable marketing tips in a minute so you can learn quickly, and continue on with the rest of your day!