When it comes to legal video, things were done a certain way for a long time. And, quite frankly, the standard was just far too low.
Our process not only raises the bar, it produces measurable results for your law firm. In fact, we don’t rest until every decibel and pixel is perfectly in place. So you’re certain to end up with compelling video content that engages viewers and turns them into clients.
We’re all ears to start. Because we first need to learn about your firm and competitors, as well as how your marketing fits into your growth goals. Together, we then use a proprietary formula to develop your Unique Value Proposition. This is the X-factor that differentiates you from your competitors, and it becomes the foundation for crafting your storyboard and script.
Next, our in-house production team puts together the equipment needed for your video. We then travel to your location to start filming. But this part of the process isn’t just about cameras and shooting video, it’s a day-long experience you’ll remember and share with others for years to come. We take care of every detail, so all you have to do is show up and enjoy your time in front of the camera.
Editing on your video begins as soon as filming ends. Your footage is analyzed with the same detail as a forensic scientist. We review frame by frame, adding audio and motion graphics to tie together your story. In addition to receiving edits of your video for approval, the entire Crisp team -- everyone in the company -- also reviews each clip for quality. Only after everyone approves your video will you receive the final version (usually within 7 business days).
Our relationship with you continues even after you receive your video. You’re assigned an implementation manager whose sole job is to ensure your video is successful in bringing your business. After all, we’re invested in growing your law firm. So we share with you the latest video SEO tips and suggestions to expand your online reach, while helping you gain more fans, followers and clients. That way you see ongoing returns from your video marketing.